Getting Started with Email Marketing 2020
Getting off to a good start is critical to a successful career in email marketing, so that going forward, we will have learned the important and proper steps required to make this an over-riding success. Just like when we started our first job, we were shown the ropes by our manager or bosses and from there onwards, we were guided by our colleagues and our own instinct to do the right thing and we are no different here, we want to show you, how to properly start an email marketing business. In some circles, email marketing may be known as starting an email campaign…basically it’s similar, just different wording for different people.
It’s important to decide what category we want to get involved with, first and foremost and from there, we have set out our stall and we have an element of direction for reference. From a popularity niche point of view, its worth noting that the Top 3 Niches in internet/affiliate marketing are as follows…
- Home based business..Affiliate Marketing/Internet Marketing
- Health and Wellness…Weight Loss, Physical Training etc etc
- Personal Development…Relationships, Motivational etc etc.
There are lots more like say, Woodworking, Dog-Training, Gardening, eBook Writing and so on and on, but the three that we have listed above are the three most interesting and popular categories.
Build a list of subscribers or customers, ie, an email list.
We can build an email list from several angles and that is the beauty of email marketing. The easiest method is to acquire a list from a Solo Ad company, ie, just simply go ahead and purchase a list of subscribers and that’s it done, easy peasy and fun right… Well correct up to a point. We will cover that in greater detail further on, just look out for a Solo Ad Post on this website. Other methods are to run a Facebook advert. That costs money and it’s quite difficult to carry out same unless we know how. We could also use our own Social Media accounts to compile or collect a list from our own followers or subscribers.
If you have already built a personal list of subscribers, you could import those details into your own chosen preferred autoresponder…again, we will cover that process further on in greater detail. For starters, its probably better to purchase a solo ad package, which will make things easier for us initially. From the Solo Ad Vendors, we can select the particular niche or category that we are targeting, as the vendors have specialized lists from which we can choose from. have a quick look at the above image and you can see the different selections, that we can pick from. I have underlined in red as an example of what I am referring to. The three options are those which we outlined above, ie, Health & Wellness, Personal Development and Internet Marketing.
Selecting an Autoresponder: ( AR )
This is one of the most important steps in the whole process, ie, the Autoresponder. This is where we tie all the pieces of the jigsaw together. The autoresponder companies are so technically advanced today, it’s almost impossible to go wrong or make a mistake. Simply put, as we create an email campaign in one of the ARs, as begin the process and move forward, if we make an error, we just cannot go forward to the next step. It’s a fail safe process in other words. That is what makes email marketing so exciting and exceptionally brilliant. Depending on what Autoresponder company you join, there is an explanatory, introductory page and also, possibly a tutorial video, showing us the steps in how to set up an email campaign.
Go to YouTube or Google and type in ‘how to start an email campaign’ and you will come across 100s and 100s of vids and tutorials explaining how to do just that. The best way to learn this process is to go ahead and carry out this task or exercise ourselves. It’s just about the best way of learning this process. As I often say to my students, roll up the sleeves, get stuck in and go for it. Above I have listed the most popular types of Autoresponders available today. I may have not included all names of the ARs on this list, there are several more, but these are the most used, at the time of writing this post.
In Summary…
I guess it’s easy when we know how and it’s easier still for us to write here in this post, how to set up an email campaign, because we know how. But, read this, we too had to start off as total newbies and also back then, the technology was not as efficient or advanced as it is today. So that may be a bonus for those of you starting out at this time, the good news is…nowadays, it’s basically a plug’n play, drag and drop type of system that we will have to put in operation, for setting up an email campaign. When we get to a stage in the campaign where we have our offer sent out to our prospects and customers, we can reassess and reappraise the whole situation. By that I mean, did all the emails get opened, was our offer looked at and so on and on. This is the analysis, stats or metrics as it’s known in the industry. All of this data will be contained in the back-office of our Autoresponder, where we can see how well or indeed how badly our email marketing campaign did. That is all before us and this data is so unbelievably helpful for our next campaign. Based on the stats, we can make changes and include or omit some more details or info. as we see fit. If you would like to leave any comments or messages about this topic, please do so in the comments section down below. We will respond and reply as soon as we possibly can.