Email Layout Design:
In order to get a good Opening and Click Through Rate ( CTR ), it’s so important that the layout and design of our email is better than acceptable, away above average and top drawer. In other words, the minute our respondent opens our email, they must be literally blown away by what they see in the detail, format, design and content of the email itself. That’s how much attention to detail we need to give when composing and setting out our email swipes and or campaigns. Every time we send out an email, we are in selling mode and if the correspondent don’t like the cut of our jib, they wont be long telling us, by either unsubscribing from our list or deleting the email and moving on.
An email’s composition is based on the balance somewhere between content and layout. A tactical method must always be added to create freedom and flow to the content and body of the email itself, so that it generates interest from the recipient, so much so, they continue to read through to the end. If that happens and with a bit of luck, they will click on our link. We need to create a enjoyable journey for our visitors and subscribers as they read through our communication. That is the general idea from the outset and if we follow all of the above, as best we can, then we have made a good start.
Not Forgetting the Subject Line:
Perhaps, I should have started my post with this paragraph, but I have done it this way and no, I am not taking the Subject Line for granted, by any means. In fact every element and stage of the email is very important, right from the start, through to the middle, the end and finally the signature. A good subject line will create curiosity and cause the recipient to go on and open the email itself. At least that is the plan. That should be our ambition and endeavor and if we adhere to those parameters and good practices, we will have made as good a start as we could possible hope for.
As we become more experienced and adept at writing and formatting an email, we will do these tasks, with our eyes closed. Well not literally, but it will become second nature for us in time. There are more adventurous and technically advanced types of emails that we could compose and write, with images, logos, click here buttons and so on, but for now, it’s baby steps. In all Autoresponders, they have email templates and design funnels for the advanced e-mailer, but for the beginner, let’s look at the basic stages for starters.
The Email Layout Design:
Composing an email is akin to writing a letter like we did long ago, before internet and email was introduced to us. We begin with the greeting, a little as to why we are contacting them, the subject or topic of the email , close out the email and signature. No rocket science here, you might say, but there is still a plan of action and a set of invisible guidelines in the background, that we attempt to follow. For the purpose of this post, I have outlined how not to write or compose and email and we’ll look at the proper structure and layout of the correct method of formatting and composing a readable and clickable email script.
How not to write an Email,
If we will look at the image to the right we can see an untypical attempt to create an email. It’s just a heap of lines of text, no rhyme or reason to the whole process. The email looks as it had been written in a hurry. There was no thought given to the plan, design, formatting, paragraphs all over the shop and so on and on. The message in the e letter was a little threatening, no warmth of any description and no pattern of thought given to this exercise. It could be described as just a cold type of newspaper clip or to put it mildly, it’s just like someone cut a page out of a book and pasted it onto the document. That is how not to write an email.
Proper Email Layout and Design
Research has told us that if we put even a little modicum of thought and planning into the writing of an email, it will make all the difference. The image below is an alternative to the above email attempt and is an insight into how to properly format, write and script an email. Right from the outset, there is a warm greeting at the top, no long big rigmarole of a scripted message and yet, the message is the same as the earlier attempt. I have left plenty space between sentences and omitted at least half the original content. There is a little highlighting here and there, text coloring, underlining and inserted hyperlinks also. It’s important not to overdo the ‘bells and whistles’ as it could be off-putting to some people. We have got to be very subtle and careful when it comes to this part of the email composition.
If we look closely at the two email samples for this post, we can see that there is a distinctive difference. I know personally what type of email I would like to be getting from my contacts. The image to the right is more attractive, non threatening and has a warm glow to both the appearance and the message.
Time-wise, it took a lot less to write and compose the proper email and when we get into a routine and habit of writing emails like the sample on our right, it will make all the difference to both our opening and clicking-through statistics, (CTR). Again, if we are doing emailing on a regular basis, our customers and contacts, will look forward to this type of email as they know what to expect from us.
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To Conclude
It only takes a few minutes to do the right thing when it comes to scripting proper and attractive emails. The upshot of proper planning and preparation in your email layout design would transform your business from being average, almost non-existent to getting you biz. to where you would expect it to be. It may take a little extra time in planning what to say in our emails, but it will pay off down the line.
I trust that you found this information informative and interesting and if so, please leave any comments in the description box down below. We will get back to you as soon as it’s humanly possible and address any issues or concerns that you may have.