Advantages of Email Marketing
It would be very hard to detail and list all the advantages of email marketing because there are so many, realistically, it would take an encyclopedia to list and detail all of them. However, we will cover the main benefits of using email marketing. Plus, we will also look at the most important advantages of having email marketing as a tool or channel to keep in contact with our subscribers and customers. In the Digital World that we live in today, with this type of communication or connectivity, it’s very easy to keep in touch with our contacts. Do not forget that our reach and expansion becomes almost infinite, up to a point.
The over-riding factor in all of this comes down to budget and how much money we have at our disposal for this type of activity. It’s important to do some due diligence when selecting an Autoresponder ( AR ) for our email campaigns. Remember, that that will be an ongoing monthly outlay. Starting from scratch, we can expect to pay approx $20 pm, which would be about the average spend for this service. For that package, we could expect to email to about 5000 subscribers, every month, which is a substantial customer base for starters. That level of activity will easily get us up and running and as we expand our business or contact list, we can always upgrade our plan with the AR.
List of Advantages for Email Marketing; ( part )
- We live in a Digital World – 2020
- The Cost
- Ability to Expand
- Market and Promote
- Measurability and Analysis
- Simplicity
- Improve CRM
- Laser Targetability
- Contactability and many, many more.
Looking at the above list, we have outlined some of the most important benefits and advantages of email marketing, doubtless to say,there are many more, but that itemized list details the primary pros of using this channel of communication. Look at traditional types of marketing that we used heretofore, like leaflet drop, mail shot campaigns, door to door sales, digital and print media advertising and so on and on. The cost of the aforementioned don’t bear thinking about, because you would need to be have a large advertising budget and check-book behind one, to be able to continue down that route today.
Email Marketing Pros & Cons;
Any of the above bullet-points could be on top of that list as they are all important in their own right. But, as we have mentioned earlier on this post, the cost is the primary issue, first and foremost. After that factor has been taken care of, the rest is easy peasy. With the functions that are available on any AR system today, we can do so much tracking, analysis, segmentation, list categories and so on. All of which means that we can send out emails to particular groups of our list, depending on their needs and requirements. We can analyze the results of an email campaign, ie, look at who is clicking open our emails, what type of email letter works best and so on.
Email Return of Investment;
Now that we have established and outlined a set of important factors as to why we should be using email campaigns, the next factor to consider in all of this is…….. the return of Investment, or ROI for short. This is where we will see if all of our hard work has been worth our while. While every email campaign that we set up and send out, we need to see tangible positive results, for our efforts. That is the object of the whole exercise. But, we needn’t worry on that front as the stats. tell us that we are on the right path to profits and expansion. We have only got to do the research on the effects of email marketing for businesses ( SMEs or individuals ) and we will see that it makes for very positive reading.
The Proof;
Universities, Market Research companies have carried out countless surveys on the pros and cons of how effective email marketing has been as an alternative to traditional advertising. Going back to AR and another great function of this software is the ability to laser target our audience for greater results and thus giving us increased productivity from our market. With the ability to carry out all these types of different trials and testing from our back-office, that is sure to eliminate all the useless, unnecessary and unproductive time-wasting efforts, that sometimes can be so laborious and time consuming. With that type of efficiency and people driven technology, it can only have a positive impact on our business or campaigns.
Building a Better Customer Relationship with our Subscribers;
If we take a walk down any town or city and stroll through the shopping malls or high streets, have a look at the shop front windows, cafes or retail stores and what do we see…We see the shops and stores all fitted out with enticing and attention grabbing images, adverts & offers….that they hope will bring us through their doors. That’s marketing and advertising for you and remember, all of that has to be paid for, ever before a customer walks through their front door.
Keeping in touch;
Email marketing removes all of that cost, work and grief, so that leaves us with more time to focus on the important issues like improving our relationship with our online users. It’s known in the industry as building a better Customer Relationship Management or CRM for short. That briefly, is the process of getting to know our subscribers, converting a cold market into a warm one, thus building a personal and business relationship in the process.
In Conclusion;
Before, I am hauled over the coals, I need to mention that all of the above industry and activity is very much a green economy of sorts. Very little carbon footprint, no paper whatsoever used during these advertising campaigns, no postal or leaflet drop vehicles required and so on and on. To add to all of that, if you are a work from home individual, look at the logistics of all of this, you probably don’t need me to explain the ins and outs of that scenario., ie, no travelling to and from the office, no driving, no fuel or gas omissions, no road rage…etc etc etc.
Contact Us;
I trust that you have enjoyed reading all of the above advantages of email marketing and that it has helped in some way to convince anyone reading this post, that it is still a very viable and profitable line of business to get involved with. If you need any further information or would like to make a comment or observation re. the above, please do so in the comments section, down under here. We will endeavor to reply to your concerns as soon as is humanly possible.